Celebrating 10 Years of Reach for the Magic Destinations

This month, Reach for the Magic Destinations celebrates 10 years in business!

After working as an independent contractor for another agency for eight years, I knew I wanted something different. I didn’t have a full roadmap - just a deep desire to serve my clients well and the early inklings of building a team rooted in care, connection, and professionalism.

Recently, I came across an old goal sheet from those early years. At the time, I thought I was dreaming big, but looking at it now, I couldn’t have imagined what Year 10 would hold.

Starting my own agency took fear, courage, and a solid dose of “what on earth am I doing?” But here we are.

A Journey of Growth, Gratitude & Magic

Over the years, this business has stretched me in beautiful (and sometimes uncomfortable) ways. We weathered a pandemic, endured the uncertain recovery that followed, and emerged with clarity and commitment stronger than ever.

In 2025, I began a full brand refresh - complete with a new logo, updated mission and values, and a renewed belief that travel creates the magic of togetherness.

Some of my clients have been with me for nearly 20 years; what started as honeymoon bookings grew into babymoons, first Disney trips, and even planning honeymoons for the next generation. I’ve listened to stories, dreams, and sometimes even heartaches. And in many cases, clients have become treasured friends.

To my independent contractors: thank you for being such an inspiring team.

To our loyal clients: thank you for trusting us with your travel dreams.

To my mentors and cheerleaders: your guidance has been everything.

To my family and loved ones: thank you for holding space for this dream.

You are part of the magic that built this reality, and I will always be grateful.

What’s Changed

• We’ve had three different logos (and one big brand glow-up!)

• We’re finishing a major website refresh

• Our client workflows and communication are being updated to serve you better

• And we’ve grown from a primarily Disney-focused agency to planning cruises, all-inclusive resort stays, Hawaii, Europe, and beyond

More importantly, we’re leaning deeper into our values: Joy. Connection. Inclusivity. Growth.

What’s Ahead

I won’t sugarcoat it - these last two years have been challenging. Personally and professionally, I’ve faced change and resistance in equal measure. But the spark has returned. The fire is back. And I’m more excited than ever for what’s ahead.

We’re dreaming up new offerings and services.

We’re expanding our advisor team - with a focus on diverse backgrounds and lived experiences.

We’re rolling out a new agency newsletter soon.

And I’m even considering focus group-style conversations to co-create what’s next with you, our community.

So… where to next? Wherever your dreams take you...we’d be honored to be your guide.

Thank you for 10 incredible years. Let’s make the next 10 even more magical.

With gratitude and excitement,

Denise

Founder, Reach for the Magic Destinations